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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Major new purchase: The most difficult as we usually have no knowledge or experience to help guide us (new yacht anyone? A glut of algorithm changes (such as Google's Penguin s not to say that adding a few percentage points to your conversion rate...

  2. Rumors of the Press Release's Death have been Greatly Exaggerated

    In 1907, when the steam yacht that Twain was traveling on was delayed by fog, The New York Times reported that he might have been "lost at sea. Back on Sept. Simon Dumenco wrote an article in Advertising Age entitled, "RIP, the Press Release (1906...