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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    XML Sitemaps/HTML Sitemap Make sure your new website has an accurate site map in both XML and HTML format. An Excel spreadsheet is a great way to document this effort. But this step – the testing – is often ignored before a site goes live.

  2. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    I use it for a number of important tasks related to crawling websites, checking XML sitemaps, flagging crawl errors, checking on-page optimization in bulk, etc. Remember, you want to document all of your hard work to make sure you're accurately...

  3. How To Use HTML Meta Tags

    Basic SEO Troubleshooting With XML Sitemaps HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document. Just add meta tags and your website will magically rise to the top, right?

  4. Dear CMS: Don't Hinder My Search Results

    This can create a bloated file system and cause additional maintenance overhead, because you have to update the sitemap.xml each time you upload a new document. Sitemap.xml & Robots.txt Try to get a CMS that automatically creates a sitemap.xml file...

  5. SEO Site Structure 101, Part 2

    Finally, consider adding an XML sitemap to your site, which can be submitted to search engines to provide "hints" about the content and pages of your site. To get started with XML sitemaps, see: XML-sitemaps.com.

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  6. IAB Unveils New Workflow Improvement Initiatives

    E- Business Interactive Standards, a beta release of an XML-based solution for automating the transfer of business order information between advertising agencies and media companies. Digital Video Ad Serving Template (VAST), an XML-based solution...

  7. New Search Patent Applications: June 5, 2006 - Taking Care of Web Decay, Dead Links, and Parked Domains

    Yahoo provides an XML based bid management tool, and a way to maintain a persistent link to dynamic information between a browser and specific web pages. A bid management tool based upon XML. The client application communicates with the server via...