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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] create an XML sitemap? Can they be customized based on one or many database fields? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and...

  2. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    I use it for a number of important tasks related to crawling websites, checking XML sitemaps, flagging crawl errors, checking on-page optimization in bulk, etc. And based on my analysis of now 17 sites hit by Penguin, I can tell you that's exactly...

  3. SEO Diagnostics: Urgent & Preventive Care

    So when search engines start crawling the pages you want everything to line up, from the links in your navigation, to internal links, external backlinks, canonical tags, XML files, etc. Another thing you can do to help your crawl efficiency is to...

  4. How to Make Video a Successful Part of Your Content Marketing Strategy

    Creating and submitting an XML video sitemap to get your videos indexed. As Jason Acidre of Xight Interactive puts it in his interview with Brainshark, “Including videos on text-based content makes the content look more comprehensive, and this...