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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    XML Sitemaps/HTML Sitemap Make sure your new website has an accurate site map in both XML and HTML format. But this step – the testing – is often ignored before a site goes live. Testing a new website can seem overwhelming.

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The challenge here is that Foursquare content is difficult for bots to crawl – SEO is reliant on submitted XML sitemaps to enable search engine visibility. But mobile devices have ushered in a whole new set of search challenges in the form of apps...

  3. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    I use it for a number of important tasks related to crawling websites, checking XML sitemaps, flagging crawl errors, checking on-page optimization in bulk, etc. Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May...