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  1. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Image Credit: xkcd However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it. It's the Scroogled campaign that paints Google as the creepy guy who stalks...

  2. Can Google Correlate Be Used as a PPC Tool?

    Creative Commons Licensed Image courtesy of xkcd.com Google have released a tool that lets us investigate and compare correlations of search volumes across different terms over time. I’m a strong believer that anything that lets me know more about...