The recent xAd-Telmetrics UK Mobile Path-to-Purchase research study – a complement to the annual U.S.study – noted relevant findings in comparing both countries’ results. While marketers continue to covet U.S.mobile users for their wallet share...
Combined with a 51 percent conversion rate among mobile auto searchers per the recent xAd-Telmetrics Mobile Path to Purchase Study (disclosure: I'm President of Telmetrics), this is an encouraging trend.
According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a purchase the same day of their research. Telmetrics and xAd say the disparate app use has to do with consumers' disinterest in...
More than 30 percent of smartphone users are looking to convert with a Restaurant immediately, and user intent to convert doubles within an hour (according to the xAd/Telmetrics Mobile Path to Purchase Study).
The xAd-Telmetrics Mobile Path to Purchase Study, conducted by Nielsen, found that local mobile searchers are converting at dramatic rates – more than 60 percent of those surveyed say they ultimately make a purchase.
A recent study conducted by xAd in partnership with Nielsen, found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity.
These join mobile local ad networks that are building similar systems in-house, including xAd and JiWire. As mobile and local continue to collide, we're seeing lots of evidence that localized content boosts user engagement.
A new study from xAd and Telmetrics with data provided by Nielsen investigates not only mobile consumer behavior, but preferences as well. Advertisers must understand consumer motivations and intent related to each specific vertical market they are...
Google and others have already gone down this path, while showing strong performance for both call and click rates when localized content (including phone numbers) are present in ad copy.xAd and Duda Mobile meanwhile report high call rates from...
Mobile local ad network xAd meanwhile reports 117 percent year-over-year growth in mobile local search volume. Last month, we looked at the U.S.mobile ad revenue forecast, drilling down on search's growth and dominance among ad formats (i.e.search...
Mobile local ad network xAd reports click-through rates (CTRs) for location-targeted in-app search ads at 7 percent (we get similar unpublished numbers from Google for mobile web searches). Though the revenue outlook is the "money" number, there...
Examples in this category are xAd, Hunt Mobile Ads, Millennial Media, Greystripe, Madhouse and Jumptap. Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with Offers and so forth), so it’s time to take a...
