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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to...

  2. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    "Geo-conquesting" – a term used to describe mobile advertising tactics that grab attention away from competitors when they are in the competitor's location – is the next big thing, according to xAd. Today, xAd released findings in its Q2 2013...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  4. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    The recent xAd-Telmetrics UK Mobile Path-to-Purchase research study – a complement to the annual U.S.study – noted relevant findings in comparing both countries’ results. While marketers continue to covet U.S.mobile users for their wallet share...

  5. Why Effectively Measuring Lead Performance in Mobile is Essential

    More than 30 percent of smartphone users are looking to convert with a Restaurant immediately, and user intent to convert doubles within an hour (according to the xAd/Telmetrics Mobile Path to Purchase Study).

  6. 3 Mobile Marketing Must Haves for the Holiday Season

    A recent study conducted by xAd in partnership with Nielsen, found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity.

  7. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    A new study from xAd and Telmetrics with data provided by Nielsen investigates not only mobile consumer behavior, but preferences as well. Advertisers must understand consumer motivations and intent related to each specific vertical market they are...