Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
A few months ago I wrote about the death of paid search and had to sustain the backlash of the paid search community through 38 comments and multiple “hate tweets. Since the market conditions are far from being perfect, and at the heart of the...
That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. Don’t Be Perfect Often conversion experts think they have to produce perfect landing pages.
These four sessions covering mobile, blogging, search and social in Asia and the future of search provide the perfect forum for you to get directly involved in the agenda so make sure you check it out.
Prior to that, Jones wrote for SEW, teaching our readers the basics of search engine marketing as part of our former SEM 101 section. It is with great sadness that we commemorate the life of Ron Jones, a former writer for Search Engine Watch...
Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No.unnatural” links. Now is the perfect time to consider implementing a persona plan in your digital marketing strategy.
My topics include: How to circle people, how to perfect your profile, how to craft effective posts, how to comment, how to respond to comments, and how to share photographs. Now, I’ve known Kawasaki more than 20 years and the last time he wrote a...
I wrote my first column for Search Engine Watch over 11 years ago, but this is my first column since March of 2005. And with social search signals slowly taking over all the engines, the timing is perfect.
SEOs are simply the messengers that Google is not perfect and all the search engines are not getting the right signals from content producers. In effect, you could have used your own qualifications to bring some authority to the debate between...
Noran El-Shinnawy, Director of Marketing, BoostCTR and SEW author said, "This is the perfect mix of optimizing both the technical and creative aspects of your search marketing efforts. We experienced dramatic improvements in click-through rates...
I'm incredibly excited to collaborate with Zagat to bring the power of Google search and Google Maps to their products and users, and to bring their innovation, trusted reputation and wealth of experience to our users,” wrote Google VP Marissa...
Adult website and magazine Perfect 10 has failed to prove to a federal appeals court that Google nearly drove it to bankruptcy by indexing and showing thumbnail images of Perfect 10’s nude female models in Google Image search results for free.
"An antitrust case against Google's search division is in process. The FTC, who will be handling the main of the case, will be working with Google representatives and Google competitors to determine if Google is unfairly favoring its own search...
Broadlook Diver and Web Data Extractor are crawlers that automatically search for email addresses across the web and via Google searches. At this point, you realize it would sure be nice to be able to search for all link prospects you emailed once...
When you're dealing with a niche and high value product, competition for active buyers in paid search can be fierce. Ultimately, we want to adjust our marketing mix and paid search buys based on what closes, not just who flirts with us.
All that would happen is the competitors would copy the secret sauce, resulting in even worse gaming by webmasters, according to James Grimmelmann, an associate professor at New York Law School, who wrote an interesting paper about search...
Even a search engine as sophisticated as Google has trouble keeping the weeds at bay, because "the internet is a big place and we are far from perfect," as a Google employee recently conceded. This year started out with a bash, or what should...
Last month I wrote a list of unique features from Yahoo that the other paid search platforms should incorporate -- and one of my wishes has already come true! But now is the perfect time to dive into adCenter and learn how to get the most out of it...
What was the last check you wrote for? Search them out, and find a few jokes for your industry to share with fans. These factoids are perfect for an eye doctor, cooking fanatic, and photographer looking to engage with their fans.
Both their local listing and their blog are in the top spots in the Google search engine results. I was curious as to what would come up in the new Bing maps that Carson wrote about. Google really stepped up within the last two years, adding...
