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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Cutts said this is actually a perfect example of where it is appropriate to allow guest blogging and why they don't want to discourage this type of guest blog posts. In essence, it was a big deal when a high-profile website thought your content was...

  3. Google Blocks Child Abuse Images on 100,000 Search Terms

    While no algorithm is perfect – and Google cannot prevent paedophiles adding new images to the web – these changes have cleaned up the results for over 100,000 queries that might be related to the sexual abuse of kids," he wrote.

  4. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No.unnatural” links. Now is the perfect time to consider implementing a persona plan in your digital marketing strategy.

  5. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    Noran El-Shinnawy, Director of Marketing, BoostCTR and SEW author said, "This is the perfect mix of optimizing both the technical and creative aspects of your search marketing efforts. We experienced dramatic improvements in click-through rates...

  6. Court: Google Image Search Didn’t ‘Irreparably Harm’ Perfect 10’s Porn Business

    Adult website and magazine Perfect 10 has failed to prove to a federal appeals court that Google nearly drove it to bankruptcy by indexing and showing thumbnail images of Perfect 10’s nude female models in Google Image search results for free.