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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Cutts said this is actually a perfect example of where it is appropriate to allow guest blogging and why they don't want to discourage this type of guest blog posts. In essence, it was a big deal when a high-profile website thought your content was...

  3. Google Blocks Child Abuse Images on 100,000 Search Terms

    While no algorithm is perfect – and Google cannot prevent paedophiles adding new images to the web – these changes have cleaned up the results for over 100,000 queries that might be related to the sexual abuse of kids," he wrote.

  4. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No.unnatural” links. Now is the perfect time to consider implementing a persona plan in your digital marketing strategy.