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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Holiday down time is a great opportunity to perform the tasks you were too busy to focus on earlier in the year. Last year, Joe Kerschbaum wrote a great post on preparing to dominate Q1. For e-commerce advertisers, the holidays are the busiest time...

  2. Google Censorship Ruling in Canada Has Worldwide Implications

    Earlier this month China blocked Google results related to the 25th anniversary of the Tiananmen Square protests. Gigaom put it best when they wrote: Law professor Michael Geist wrote: Search engine censorship seems to be a topic that is popping up...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Lisa's team wrote on the company's blog almost every day, but it was a ghost town...

  4. Google Blocks Child Abuse Images on 100,000 Search Terms

    The move follows UK government calls made earlier this year for search engines and Internet service providers (ISPs) to do more to prevent access to illegal material. While no algorithm is perfect – and Google cannot prevent paedophiles adding new...

  5. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    Earlier this year, Nieman Journalism Lab wrote a piece on a proposed Florida law that aimed to put the kibosh on the efforts of these mug shot businesses online. But within days, that Google spokesperson wrote back to the journalist stating that a...

  6. Google Keyword Data Goes Missing Again, This Time From Webmaster Tools

    Search Engine Watch reached out to Google earlier today, asking if this was a new policy going forward, or if it is simply a bug. wrote Google's John Mueller, a member of the Webmaster Tools team in Europe, Google Webmaster Central forum.