There has always been word of mouth marketing. Example: Type in "best book ever written" and the first result is the Guardian's "The 100 greatest novels of all time: The list. His answer: write "awesome frickin' content"!
While content marketing has been around for as long as the written word, it has taken itself to a whole new level over the last few years, considering the sheer volume of content that is being produced.
Certain themes reoccur: headlines which tell me I may learn a useful tactic if I read the full post have always drawn my eye; hence the consistent appearance of "how to", "guide" and "ways" in the word clouds above.
It is also fair to provide a definition of the word "social" here. RG: For many years now, I have written that the game to watch in modern search is to find out which entity has both the best crawler-based engine technology, combined with the best...
Google 'removes word favela' from Rio maps – The TelegraphPressure from city hall and tourist boards, and not everyone is happy about the change. Annotation also supported by Yandex.common mistakes with rel=canonical – Google Webmaster Central...
They are also bidding on keywords that aren't necessarily related, but contain the word pope (or close to it) such as "alexander pope salon", "pope joan dvd", "photo pop art", and "ron pope cds". Since that article was written on March 13, a...
This was more than just throwing together a 350 to 500 word article to grab the initial spike in QDF, and while that did help, it wasn’t the driving force behind our traffic. A word of warning - being locked into a third-party platform isn't always...
I could pen a 10,000 word manifesto about the effects of childhood bullying. That video accomplishes what no amount of written words could. It’s being touted as the hottest content marketing trend, Harlem Shake videos have saturated the Web and it...
The word “peck”, for example, isn’t translatable in French. Their equivalent to the word is “Donner de coupe de la bec” (attack with the front of the beak). Do you just translate the word “SEO specialists” into the language of your choice...
Visual tools that spell it all out complement the written word, so be liberal with infographics, comparison grids, video, etc.to attract clicks. This behavior expands to business customers.percent of tech B2B customers research products on the...
I've actually run tests and found that reducing the total word count can have significant click-through benefits. After all, if all your competitors have 60 word titles and yours is 30 which do you think will stand out?
Those are generalizations, so don’t take my word for it. At first, your ROI will be in online word of mouth. Writing, and written communication, is very important. Setting yourself up for success will make all the difference.
Bullet point formatting is a good idea here because people tend to scan more than read every word. Written in long-form, since longer content ranks and converts better than shorter content. Written to connect with your target audience.
You've probably come across badly written title tags that try to rank for everything or repeat a word over and over. We also took out the word "and" and replaced it with an ampersand ("Winning" your title tag would be written in that order:
The trick with longer articles isn't the word count but the ideas and concepts delivered. Together, we see the need for an overarching content strategy that coordinates written, video, and visual content pieces with social media that fully engage...
The Power of the Written Word and Social Media How can the power of the written word impact your social media editorial calendar? Reporting on the spot news via social media is one way to get the word out.
Posted a video interview with a long-time client on YouTube and optimized the title to include our company name plus the word "review". One of the chief reasons why I have written so many columns on SEO, and involved myself with speaking/moderating...
Note the word "subtly". It has "salesman" written all over it. Many marketers fail to understand the fundamental role of a blogger. Marketers oftentimes get caught up in a campaign idea that they know "readers are just going to love.
Find e-zines, do op-eds, and get the word out. Much has already been written about the Google Penguin updates, and the impact these have had on websites and businesses. I can't tell you how many people have written me thankful for my explanations...
You will have this content as part of the research and production process in a Word doc from the vendor. And there are some great articles and case studies written about conceptualizing and marketing a successful infographic as well as pitching...
