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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You might find the word count and file size to be low when crawling as Googlebot for Smartphones. I won’t go crazy here detailing the update, since I’ve already written several posts about the recoveries and fresh hits.

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Now, I'm not saying it's all about word count, since there are instances where you can deliver value in a few hundred words. So if you're taking inventory, low word count is a key indicator to note for locating potential trouble spots across your...

  5. 10 Shocking Facts About Content Marketing Today

    With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Active blogs can create a breadcrumb trail for more leads and set the sales team up for success; pointing to an expert and in...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. Before, if your article was well written, you might use jaguar, panther, or jungle cat in order to both show some variety and hit some synonyms.

  7. Should You Syndicate Your Blog to Get More Traffic & Leads?

    The Final Word on Syndication So when it comes to promoting a blog post, I'm usually looking for ways to get each painstakingly written blog post reach as many people as possible. Some of the strategies marketers use to build traffic include guest...