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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Or, you could use a language selector that is written in the local language (for example, if your site is in Portuguese, don't name the "English" selector "Inglês"). The worst thing you can do is to make your geo-location tool on your site written...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English. Blogs should be written for the 5th to 8th-grade reading level.

  3. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    Makes sense right – it's the way English is written. The natural way a person native to the English language will look at something is from left to right. The most viral video on YouTube is definitely worth a little analysis to figure out what made...

  4. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Right now they’re only doing this in English, though non-English copywriters should feel the heat of this animal breathing down their neck shortly. They’re not another crowdsourcing company; ad creative is platform-generated, which is a fancy way...

  5. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    And why does the hunter have such a curious english accent? The hunter is French but as this was a pan-european campaign with the potential of going viral in english speaking countries across the globe, we wanted an 'international' accent," said...

  6. 3 Essential Qualities of Enterprise Search Marketers

    Whether walking through a complex, technically oriented deliverable or just talking about how infographics work, it’s important that enterprise-level search marketers are capable of communicating complex search engine marketing issues plain-English.