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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). There are a few factors that may cause unqualified traffic...

  2. Content Strategy for an International SEO Campaign

    Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements. A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts...

  3. Top 10 SEO New Year's Resolutions for a Successful 2014

    No piece of written content is an island. As for reusing and recycling, for content that connects with core intent (and context), your focus should be on intelligent repurposing of content copy, content elements, content themes and content ideas...

  4. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    There was a time when web copy written primarily for users or for search engines was quite a bit different. At least in the most effective way to write your copy. Skilled copywriters could get their point across to both in an unobtrusive fashion.

  5. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    If budget is an issue, prioritize and get fresh content written for your highest margin product pages first and work backwards. A large degree of ecommerce resellers copy their generic product descriptions directly from the manufacturer's website.

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Check to see that the formatting is consistent, and look for odd blips in the copy. Writers and editors have strong attention to detail when it comes to the written content on your site. Launching a website is a little like making homemade soup.