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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  3. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    This is also the most work, of course, as code needs to be written for each level of client functionality across the entire site. Creating custom "share" UX elements and functionality including sharable URLs helps mitigate the inability of users to...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    What's more, you can be sure that the advice is relevant to you today, as almost all of the curated posts were written within the last year. Between blog posts written by the guy who made Obama $60 million in the 2007 elections (Dan Siroker) and...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    Before, if your article was well written, you might use jaguar, panther, or jungle cat in order to both show some variety and hit some synonyms. It enables you to focus more on providing your users with an interesting and informative read, without...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). There are a few factors that may cause unqualified traffic...