The foreword, written by Internet Marketing Ninjas' CEO Jim Boykin, validates the techniques Jones describes. Win a Free Signed Copy! To learn how to get your hands on a free copy of "Search Engine Optimization: Your visual blueprint for effective...
Ad copy testing is one of the basic tenets of PPC advertising. Key copy points and messaging direction Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. With and without “Official Site” in copy
So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a way to "cheat" this by using...
Our category pages were too cluttered with descriptions, and actually made it daunting for our visitors to read all of the crammed description copy we had written Sales Copy Online commerce continues to growth in the double digits every quarter...
Since that article was written on March 13, a considerable change has taken place in only 8 days' time: Moreover, their most current ads texts are promoting Francis and Twitter is even applied Twitter to their copy (they are also bidding on the...
I'll be providing a few quick tips on how to get motivated and how to dream up topics when you've written about the same subject hundreds of times. While your corporate website should be geared towards getting visitors into the conversion funnel...
Tighten Your Copy If you’re not a wordsmith (and most aren’t), hire a professional to edit your copy. The title of your document is the first and most important piece of on-page copy the user is going to see.
Resist the temptation to limit website content to industry jargon, internal language or sales copy. Visual tools that spell it all out complement the written word, so be liberal with infographics, comparison grids, video, etc.to attract clicks.
A string of keywords or poorly written copy will only work to ensure that your web server doesn't get bogged down with traffic. If the title and description are well-written and appeal to the searcher, they will be clicked.
For traditional marketers, this methodology might not seem too farfetched: Once ad copy is written, ad placements are bought in magazines, and then it’s out in the world, doing what advertisements do best.
Written to connect with your target audience. However, the integrity of the content of your SEO landing pages is paramount and shouldn’t fall victim to rampant over-optimization or trying to work every single relevant keyword modifier and variation...
If you consider your colleagues, subscribers, prospects, and clients as “friends” – think about the power of a written and organized social media editorial calendar . The Power of the Written Word and Social Media
So, while the right SEO audit is worth its weight in gold, a poor or misguided audit isn’t worth the paper it’s written on (or the document it’s sitting in). And if you want to take the analysis to the next level, you can copy the list of URLs per...
And there are some great articles and case studies written about conceptualizing and marketing a successful infographic as well as pitching them and conducting link outreach. Having the sharing buttons allows for frictionless sharing, making it...
There are users from other countries as well but they are almost exclusively English speaking as well, as all the apps we provide are written in English and to use them properly one needs to read the instructions.
For example, if your favorite travel blogger has just written about her recent trip to Paris – follow it up with your thoughts. Don’t just create text copy – look at different opportunities to target your audience.
Since that time, I’ve read everything the guy’s written – from pieces in GQ, AdWeek, AdAge, heck if he’d scrawled something meaningful on a bathroom wall in Queens, I’d probably be there reading that too.
That is, their software actually writes the ad copy, based on the mass of information at their disposal. They’re not another crowdsourcing company; ad creative is platform-generated, which is a fancy way of saying written by a machine.
However, not a holiday season goes by where an article isn’t written about a company that was promoting an offer that no longer was valid, or sending traffic to a website that wasn’t prepared for the traffic.
I’ve previously written about why I talk folks out of SEO programs, much of the time. Can you add copy to existing web pages? Buying into SEO is a difficult process. Without at least a basic understanding of SEO, it's really tough to tell the...
