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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    So, take the SEO content you’ve written over the last six months or more, and repurpose it into downloadable whitepapers or compile it into an e-book. While content written for SEO purposes is intended to increase a website’s search visibility, you...

  2. SEO Is No One-Trick Pony

    One very common practice for us is to set up alerts for our clients using HARO, to identify opportunities to contribute to pieces that are being published (folks seeking an expert opinion/contribution to an article that is being written).

  3. Bing Ads Launches Close Variants for Broad Match Modifiers

    However, to date, Bing says advertisers may have been missing out on keywords with the very intent they are looking for because they are misspelled, abbreviated, or written using different grammar. Bing Ads says it is launching close variants for...

  4. Last-Minute SEO - Here Come the Holidays!

    It means offering something of value, whether spoken, written, or personal, and being the face behind that value. If you cannot afford one, there are many books written on the subject by industry titans such as Marty Weintraub of Aimclear.

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t go crazy here detailing the update, since I’ve already written several posts about the recoveries and fresh hits. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  7. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The key takeaways from Sheridan’s well-written presentation were this: While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good...