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Writing Process

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This process can be worked out with the publisher, but the following should be taken into account: If you just follow the trusted approach that has worked for you in the past, you lose an element of creativity and end up following a templated process.

  3. SEO Website Audits: Everything You Need to Know Part II

    You are reviewing work done as part of an audit implementation process This means I could be spending hours laboring over every detail of your site looking for issues, challenges, and areas of improvement or I could be running a tool that spits out...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    If you follow the process above, chances are high that you'll be able to reap the following benefits: Your content must be of consistent quality as most networks will look for a consistent theme and writing standard before approving syndication.