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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Understand that reservations can pop up at many different junctures in the process. Research the process for becoming a contributor. Write a letter of introduction that initiates the process. There are many different kinds of writing available to...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    This can be one of the most difficult aspects of the SMI process. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. Pulizzi is also the founder of The Content Marketing...

  3. 4 Critical Elements of a Successful Content Marketing Team

    In addition to understanding both SEO and the writing process, it's helpful for content strategists to have a broad understanding of online marketing. Whether this is a step in your process (i.e.your writer or editor acts at your content strategist...

  4. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Services like Aqcuisio's bid and budget management algorithms can aid in this process of ramping spend to match seasonality while controlling CPA and ROI. Don't ever leave your ad writing fundamentals behind, but January can be the perfect time to...

  5. 7 Reasons Your Blog Sucks & How to Fix It

    People love process-driven content that helps them solve a problem. Your Writing Stinks. If their writing chops aren’t up to par, you might get blog posts that are unfocused, rambling or poorly structured, or the posts have no clear thesis or a...