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Writing Exercise

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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    So I called the business owner back and asked him to run through an exercise for me. You can hear the pain, frustration, and confusion come through in their writing. Ensure you know all the projects they will be tackling, and make sure you get the...

  2. Creative Link Prospecting: Following a News Story

    This link prospecting exercise might help you get the creative juices going. However, it’s also a great place to discover important blogs writing about specific topics. It’s covered extensively by mainstream media, specialist sites, and expert...

  3. Why Quality Score is One of the Least Important AdWords Metrics

    In other words, both your cholesterol level and your likelihood of developing heart disease depend on your lifestyle: diet, exercise, sleep, attitude, environment, and so on. And AdWords educators and consultants encourage this obsession by writing...

  4. 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

    This exercise will also help you rationalize some of the metrics and KPI’s you initially thought were important, and uncover a few you might have overlooked. Start by writing down what type of recommendations you’d like to be able to state after...

  5. How to Google-Proof Your Small Business SEM Strategy

    Don’t interpret the evolution of SEM as merely an exercise in semantics. The same lesson applies for small business owners who aren’t actively involved in associations, writing guest blog posts, and regularly talking in forums with industry experts.