Alternatively, analyzing the various regions specific languages may prove interesting to you as it may help you choose whether you should be writing your site for a specific regional dictionary. This Google Analytics Language report is beneficial...
So which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present offers that are seasonal and relevant to searchers? Every Mother's Day, the pressure is on for online flower stores to...
Eliminating Tension Between Content Writing And Web Design You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and conversion, and search and social media.
Your keyword is "audiophile headphones" and you're writing for a blog that focuses on recording equipment. SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore.
It's easy to overlook the job of writing the descriptions that go along with the images. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Especially when you consider that, as the site continues to...
In general, you won't become famous for writing a new article on "mortage tips": If they do, then the social sharing and high quality writing opportunities will likely follow. Regardless of what you may have read about the next major release of...
How to Use a Writing Frame by Chris Brogan When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. Most marketers will tell you that you need to be blogging x times a...
Why wouldn't they give away product if the success rate for earning coverage is extremely higher than just saying, "I work for so-and-so, hope you'll consider writing about them? Compared to 1980, publicists now outnumber journalists by 6:1...
AFC is worthy of discussing, writing about, talking about and publishing. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO...
Now that may or may not be true or anecdotal, but it did make me think about when my target audience would be most inclined to be catching up on the news, writing about it and sharing it. The issues that can arise from some press release networks...
Interviewing or writing a feature article on a professor often qualifies as a newsworthy event. Writing something up ahead of time means a better shot of getting it published. Much of this preoccupation stems from a belief that Google bestows...
Now it’s time to start writing ads. Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad...
Content development is not just writing copy – it's also content management, SEO, and social integration. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh...
While writing and producing compelling stories is a long way from where SEO started, there is now a wealth of vendors that can make the transition easier. SEO professionals are watching with a gleam in their eye as users move into a multi-device...
Explain who you are and why you're writing your story. Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients. No matter how good a writer you may be, it’s natural...
I think there's a revolution about to happen where people are no longer gonna listen to gatekeepers, no longer try to just suck up to gatekeepers and will just take control of their careers, their writing careers, and just write and publish by...
However, I'm an agency-based SEO working across numerous industries, and while collating this list I have undertaken a range of SEO roles from being in the trenches writing title tags to running an SEO department.
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
The product page offers multiple ways to engage, with a zoom button (subjectively probably not big enough), and plenty of other user-centric options such as writing reviews, checking inventory, etc. My previous article extolling the death of...
I'm writing this on April 11. If I were writing ads for an accounting firm, I'd write two very different appeals in February and April. His neighbor finally can't stand it, so he walks over and asks, "Fred, what's with Gideon?
