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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, some phrases appear to have worn out their welcome, so it’s a good idea to test your call-to-action when writing new ads. Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through...

  2. In-depth introduction: Expected shortfall

    Writing in this issue, University of Toronto finance professors John Hull and Alan White describe this as "strange"; in a second article, an unnamed European regulator concedes it is "weird", but says the committee chose to stick with a process it...

  3. Writing Your Way to the Top of Search and Social Results

    Search and social media writing - we’ve come a long way in the past 10 years. SEO and Writing - It’s So Meta High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay, Inc.

  4. Barclays capital-at-risk note links to EM and US small caps

    Any opinions in the analyses represent those of Future Valuea Consultants Limited at the time of writing but are subject to change. Barclays has issued a three-year autocallable note linked to the performance of the Russell 2000 Index and the...

  5. Mariana Capital offers autocall on FTSE 100 stocks

    Any opinions in the analyses represent those of Future Value Consultants Limited at the time of writing but are subject to change. Mariana Capital has released a six-year autocallable linked to the performance of three FTSE 100 shares: Barclays...

  6. Investec digital note offers choice of counterparty

    Any opinions in the analyses represent those of Future Value Consultants Limited at the time of writing but are subject to change. Investec is offering investors in the UK two versions of a six-year structured product linked to the Euro Stoxx 50...

  7. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter on the page. is "Oh, I tried AdWords. It didn’t work for me.