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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter on the page. is "Oh, I tried AdWords. It didn’t work for me.

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    I’d like to preface this article by saying that some of what I am writing is simply personal preference as I do not know with certainty how Google handles these links. Several times a week I get an email from a site owner who is asking whether they...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    In social media, make it a point to keep that happy tone in the writing, taking advantage of the emojis when appropriate to help carry across the love. Search results beware and be aware, customer service is part two of the social media revolution.

  6. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Unless their business is summer-related, summer is the time of year where many website...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What kind of writing style will appeal to them? How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in...