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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    And it's also going to give you targets, journalists and writers you may approach for your own sites. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    For example, if a company hired writers to blog about a specific topic during a campaign, the campaign managers can see what that set of content assets did for the campaign. As content as a whole becomes the focal point of marketers' efforts, many...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. We were good writers, and we knew the news business. Content marketing is all the rage today, but did you know the greatest marketing case study in human history...