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Writers

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Associations within niche (partner sites, mentions, celebrity writers) How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It’s been a journey into the depths, remembering every sage piece of advice, every argument and discussion from some of the smartest content strategists, editors, and writers I have had the pleasure of working with.

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    For example, if a company hired writers to blog about a specific topic during a campaign, the campaign managers can see what that set of content assets did for the campaign. As content as a whole becomes the focal point of marketers' efforts, many...