Writers Access is a step up. Businesses are asking for very talented writers who are former journalists along with a boatload of other skills and only paying $12 an hour. These are the questions speakers Miranda Miller and Natalie Henley tackled in...
Writers have more responsibility and less time, which creates 70+ work weeks. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is...
Chris Dyson: Create an ebook interviewing other writers about their passion or offer advice such as their working practices - how to fight writer's block for example. Designed to appeal to the ego of an influencer, it's a concept that has some...
Google’s main issue with advertorials are the fact that the majority of these advertorials are not disclosed by the writers or webmasters, or if it is disclosed, it is done in such a small and unobtrusive way, that the majority of readers wouldn’t...
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
Machines are pretty bad writers. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in house for years, but now, it’s available to customers everywhere to apply to their own sites.
Skyword: With an end-to-end workflow and a roster of writers for all budgets and industries, Skyword can plug right into your existing relationships to supply the optimized narrative content you need from authoritative sources.
Touted as ‘great for writers who don't have an audience and also for bloggers who have an audience but want to reach more people', it offers brands another avenue to get their message across. Another niche social player worth exploring is question...
We could also buy entire blog posts – some spun by computer programs; others composed by underpaid writers whose first language wasn't English. How do we, as search marketing professionals, defeat the legacy of spam?
Remind your writers each time that you'd like a description as well as their main body content. What do Facebook, Google+, and LinkedIn all have in common? The social networks all use metadata to pull in a preview of your content.
This empowers content writers to optimize all content from the moment they hit the keyboard. Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team.
How your content writers fuel your B2B social media results – #SESNY – Brafton Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and...
But HARO is also great for writers and journalists who want to find real or unusual stories that they would not normally come across. A nexialist was able to see the connections between different disciplines that others could not see, was skilled...
Our team of content strategists and writers took the nuances of our research and translated the projection data into engaging and, at times, viral content, which was all written content with images – your standard blog posts.
You may not directly get a link in a one-of scenario (or you may – it happens) but done repeatedly (but not so much that you're annoying or writing to a low quality) you will develop your reputation with key industry editors and/or writers as a...
Writers who are publishing content with Author Rank in mind are positioning themselves to fast track their reputation and ranking once the inevitable changes are rolled out. Building identity around top content is now an integral part of a strong...
You can also leverage Craigslist to find quality freelance writers. The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc.
Barone, Vice President of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader. Search Engine Watch is glad to officially welcome Lisa Barone to our team of expert contributors.
These writers were professionally trained and knew how to write within the confines of industry standards. Back in the day, the “gatekeepers” of information were the traditional media like newspapers, and they had all the power with what went into...
Reaching out to influential writers in your niche with columns on high profile pubs. Last year Google unleashed the most aggressive campaign of major algo updates ever in its crusade to battle rank spam.
