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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. We were good writers, and we knew the news business. Content marketing is all the rage today, but did you know the greatest marketing case study in human history...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Writers with this background tend to have the versatility and speed that's often required with content development. The Writers (And Other Creatives) The best writers understand your business and are able to produce consistently good work for your...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Again, just like links, you should lean toward writers you can personally vouch for. It's for this reason, it was a strategy that many websites employed, not necessarily as a link building strategy but rather so they didn't always have to always...