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  1. 4 Critical Elements of a Successful Content Marketing Team

    If you're focused on copy, blog posts, or articles, you're going to need a strong writer on your team. Whether this is a step in your process (i.e.your writer or editor acts at your content strategist, by developing topics before they write) or a...

  2. How to Create an Editorial Calendar That Will Grow Your Audience

    It eliminates writer’s block, limits off-topic pieces, and engages the contributor team. In our example, September’s “Back-to-school potty tips” can ask fans for their funniest potty-training moment, a guest blogger can contribute an article on...