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Wpp Group

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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. If you read on, WPP’s Sir Martin Sorrell actually said they plan to...

  2. Advertising Association Urges DOJ to Approve Microsoft-Yahoo! Search Deal

    Martin Sorrell, CEO of WPP Michael Roth, chairman and CEO of Interpubic Group John Wren, president and CEO of Omnicom Group The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S.

  3. FTC approves Google's acquisition of DoubleClick

    Google's announcement also noted several recent acquisitions by their competitors, including: "Yahoo's acquisition of Right Media; AOL's acquisition of ADTECH AG and TACODA; WPP Group's acquisition of 24/7 Real Media; and Microsoft's $6 billion...

  4. Internet and Interactive at WPP

    Trudging through WPP Group's impressive results released today I caught this little tidbit in a discusson if the holding company's media business: "Direct, internet and interactive related activities now account for over 15% of the Group's...