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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. If you read on, WPP’s Sir Martin Sorrell actually said they plan to...

  2. Advertising Association Urges DOJ to Approve Microsoft-Yahoo! Search Deal

    Martin Sorrell, CEO of WPP The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. Department of Justice, urging them to approve the Microsoft-Yahoo! search deal.

  3. Google Analytics Launches Skills Qualification Program

    Google is an important partner to both GroupM and its clients," said Rob Norman, Director of Interactive at WPP agency GroupM Worldwide. Google Analytics is launching a skills qualification program. Think Google Adwords certification, but for...

  4. 24/7 Real Media is Fastest Growing Top 10 Ad Network

    WPP Seals Deal to Acquire 24/7 Real Media Yahoo, WPP Partner To Sell Ad Inventory While some sectors in the economy are struggling, 24/7 Real Media brings some much needed good news. They are the fastest growing top ten ad network in the six months...

  5. Yahoo Q2 2008 Disappoints Wall St.

    On the advertising side, our growing list of major agency partners including Publicis, WPP, Havas and premier publishing partners including walmart.com, and CNET and Turner are great examples of our ability to be the partner of choice across...

  6. Microsoft Launches Live Search Cashback and Live Search Farecast

    Key partners include top Internet retailers eBay, Barnes & Noble.com, Overstock.com, Sears, Zappos.com, and WPP. Microsoft's Live Search cashback creates a real incentive for consumers to connect with our clients,” said Sir Martin Sorrell, chief...

  7. Yahoo Quick To Reply To New Microsoft Statements

    What type of transactions given Google is already supplying PPC ads and WPP just signed to distribute other media. Following a Microsoft press release today - detailed in the story below - Yahoo has replied to reinforce Microsoft's confirmation of...