GroupM report data for the 70-country forecast is supplied by parent company WPP's worldwide resources in advertising, public relations, market research, and specialist communications. Global measured digital media spend, previously expected to...
Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. If you read on, WPP’s Sir Martin Sorrell actually said they plan to...
The term “digital marketing agency” no longer applies to just the big guys like WPP or Publicis. Let’s drift back in time in just one area – social media. Remember the “good old days” back in 2009 when, in terms of a mainstream marketer’s focus...
Benioff said his decision was significantly based on Buddy Media having "the largest transactions" from clients like Ford and WPP. The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com...
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S.down 2.9 percent in the third quarter, at least according to a new report from WPP's...
Despite statements like this and many others, Kantar Media, a unit of ad giant WPP, is trying to figure out the exact numbers that the search giant is making. Over the past year Google has been doubling its efforts to improve its display, mobile...
Point in case, AdAge quotes Carrie Frolich, digital director at WPP unit MEC Global as saying: "I think as a media format it has the potential to surpass anything that has come before. According to AdAge, marketers forked out between $1 to $10...
WPP Digital has acquired a stake in Ace Metrix, a provider of real time television advertising analytics, in a move to provide marketers with fast access to in-market television advertising performance metrics and insights.
Martin Sorrell, CEO of WPP The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. Department of Justice, urging them to approve the Microsoft-Yahoo! search deal.
Hunt was previously CEO of two of the largest global search marketing firms, Global Strategies and Outrider -- both of which were acquired by WPP. It's a fact of business life: big companies often face bigger challenges.
Mindshare, part of the Group M unit of WPP, is including Searchme ads in their client strategy. In February, visual search engine Searchme began testing a search advertising program in a closed beta. Now, the ad program is officially launching to...
Google is an important partner to both GroupM and its clients," said Rob Norman, Director of Interactive at WPP agency GroupM Worldwide. Google Analytics is launching a skills qualification program. Think Google Adwords certification, but for...
TNS Surrenders to WPP Takeover TNS has launched the next generation of its online advertising monitoring tools. The TNS Digital Suites combines cookie tracking with the TNS 6th Dimension Panel for what they say is a unique analysis of online ad...
WPP Seals Deal to Acquire 24/7 Real Media Yahoo, WPP Partner To Sell Ad Inventory While some sectors in the economy are struggling, 24/7 Real Media brings some much needed good news. They are the fastest growing top ten ad network in the six months...
On the advertising side, our growing list of major agency partners including Publicis, WPP, Havas and premier publishing partners including walmart.com, and CNET and Turner are great examples of our ability to be the partner of choice across...
We are winning new business partners and expanding relationships with existing partners -- WPP, Wal-Mart, CBS, and more than 770 newspapers now in our newspaper publisher consortium. Dear Fellow Stockholder:
Key partners include top Internet retailers eBay, Barnes & Noble.com, Overstock.com, Sears, Zappos.com, and WPP. Microsoft's Live Search cashback creates a real incentive for consumers to connect with our clients,” said Sir Martin Sorrell, chief...
What type of transactions given Google is already supplying PPC ads and WPP just signed to distribute other media. Following a Microsoft press release today - detailed in the story below - Yahoo has replied to reinforce Microsoft's confirmation of...
Yahoo, WPP Partner To Sell Ad InventoryPosted by Frank WatsonYahoo just announced they will be partnering with WPP to provide access to their advertising inventory to the clients and agencies associated with WPP.
Yahoo just announced they will be partnering with WPP to provide access to their advertising inventory to the clients and agencies associated with WPP. The agreement involves the use of WPP's recent acquisition, 24/7 Real Media.
