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  1. 4 UX Tips That Will Improve Your Content Strategy

    Worry less about creating many unique pieces of content and more about how you can repurpose existing content so that it resonates in a different way with different users. It's time that our content strategies focus on the user as much as our...

  2. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    So go ahead and include it if it's already there, I wouldn't worry about adding it if it's not there. EXIF data is the metadata that is included in most images that are taken with the camera. It includes things such as camera type, date taken, size...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Don’t worry, we’ll get to the kids soon. Don’t worry, Google. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  4. Matt Cutts: Bad Grammar in Comments Isn't a Negative Google Ranking Factor

    I wouldn't worry about the grammar in your comments. So just ensure your website is producing great quality content and don't worry about whether any comments are grammatically perfect. Creating quality content for websites is always a hot topic.

  5. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    So because we're sampling an imperfect web, we have to worry a lot about identity when identity is already hard. While some SEO professionals focus on social media for the rankings potential, others strictly look at social for the traffic...

  6. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    Don't worry; I'll share practical tips and actionable insights that will give you an edge over your competition. With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote...