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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This is great feedback for small businesses that often shy away from producing video because they're worried they don't have the resources or expertise to make lengthy, professional-quality videos. The new Animoto Online and Mobile Video Study...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We adults get so serious, so worried, so judgmental about food. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.

  3. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    This isn't that unusual, because often times when a site ranks very well and for a long period of time, the webmaster is often worried about changing anything that could affect the rankings. If you have an older site, one that has been around for...

  4. How to Plan Effectively for Content Marketing in 2014

    With 2014 just a few days away, and more brands and businesses embracing content marketing, you may be worried about how your team can continually produce content that is shareable and engaging. We all know that SEO is evolving.

  5. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    But if you're just making a regular website and you're worried about whether you'd have something on the .com and the .co.uk, or you might have two versions of your terms and conditions, an older version and a newer version, that sort of duplicate...

  6. Fake Online Reviews Cost 19 Companies $350,000

    While this was only New York, businesses in other states who have engaged in this type of fake reviews activity should be worried that other states may do the same thing, because it really wouldn't be that surprising to see them many other states...

  7. How Does Google Treat Hidden Text That's Only Temporarily Hidden?

    So if you have worried that potentially a reason that affects your Google rankings, as long as you're not doing it for bots instead of for users, you have nothing to worry about. Back about 10 years ago, it was so common to see websites that would...

  8. Google Faces £500,000 Fine if Privacy Policy Isn't Changed by Sept. 20

    While the ICO's stance is likely to be welcome by privacy campaigners and shows the regulator baring its teeth, the threat of a £500,000 fine is unlikely to have executives at the firm worried, although the reputational damage from such an outcome...

  9. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    Are you worried about any future algo updates? Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail reception on Thursday, June 13 for a collaborative get-together with SES attendees, speakers and...