SEO News

Worried

RSS
  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Management is worried. Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing or declining period. Core KPIs just fluctuate without a seeming trend, profits slump and it...

  2. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    Insecure: Worried that you’re not good enough to make movies? Pretty much everything we do, say, and think about is a form of search: an attempt to scan our environment to get what we need from it. So if we want to become effective search marketers...

  3. Ask.com’s Top Question of 2012: Will Robert Pattinson & Kristen Stewart Get Back Together?

    And in case you were worried, Pitt, Jolie, Cruise, Holmes, and Stewart are all also super popular. After the cheating saga of “Twilight” co-stars Robert Pattinson and Kristen Stewart came to light, Ask.com users this year overwhelmingly asked one...

  4. Google Plans to Combine Mobile & Desktop Ads

    I'm not so worried about that. Apps: “I’m Not So Worried” In his opening statements, Page introduced an idea that came up again and again throughout the call: Internet users don’t really want a different experience on mobile devices than on their...

  5. 5 Ways to Make Web Analytics Data More Insightful

    I once had a colleague that was very worried about a campaign’s performance, which dropped off sharply 8 weeks after launch, only later to learn that it was a back-to-school campaign and we were approaching Thanksgiving.

  6. 8 Rules of A/B Testing – The Art in Marketing Science

    If you’re not worried about publishing your results, writing a short blog post on major tests you’ve ran can be a great way to document and make sure you don’t forget your results. Data! Data! he cried impatiently.

  7. 5 Major Mistakes to Avoid When Managing the New Google Shopping

    Pro Tip: You can always rely on the safety net of setting a low campaign budget if you're worried about spend, and not very knowledgeable about product ads. Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process.