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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conferences such as ClickZ Live and Pubcon offer onsite workshops, clinics, boot camps and certification programs in addition to the conference panel session. Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There is much to be learned from the conference keynote, which featured an array of product enhancements. Google Analytics is being used by organizations around the world to drive creativity, innovation, and smarter business decisions.

  3. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...

  4. Volunia Search Engine: A 'Radical New View' of Search

    It was Marchiori's HyperSearch concept, presented at a 1996 conference, that sparked the idea for PageRank as we now think of it. His work with the Platform for Privacy Preferences (P3P), the Web Ontology Language (OWL), and the World Wide Web...

  5. Should the Government Decide Where You Rank at Google?

    In December 2003, a very angry conference attendee at SES Chicago ranted to the panel on stage that he had lost his top 10 ranking following Google's quake-like Florida update the previous month. Credit card companies and banks have built up...

  6. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    SES Conference & Expo Shashi Seth reminds us that they had "Instant Search" back in 2005, but the world just wasn't ready for it yet. Here's a look at more news and helpful advice from around the Web, sorted by category.