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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Adapted from "Information Architecture for the World Wide Web" by Peter Morville and Louis Rosenfeld. The people who build blog templates might generate URLs (web addresses) that search engines can crawl.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics is being used by organizations around the world to drive creativity, innovation, and smarter business decisions. Organic search is not considered a high-value data set in the eyes of Google, even if it is a primary source of...

  4. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    And since more solutions are now using social signals like tweets, shares, likes, Klout score and authorship – and popularity (at least the digital version of it) has become synonymous with influence – in the new world of social media all that...