Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training the World Wide Web to follow them in a new, more profitable direction.
Robust online marketing is imperative for survival in a web-driven world. Since there are a variety of projects, there is a wide range of prices. Nearly every business today must decide how much to spend on search engine optimization (SEO).
And that makes all the difference in the world. Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
In today’s marketing world where resources are limited and giants like Amazon have a technology and brand-loyalty edge, it may seem like those who have the most data will win. It takes an enormous amount of data to analyze and act on web-wide...
She is getting more world renowned speakers to attend, like Google’s Pierre Far. Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a...
The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. This is a net positive since most content on the web sucks. Overwriting plagues the Web and kills the...
When moving beyond the World Wide Web, Coplin said we see what Americans call appification, but apps are all about context. That means the web of the world should curate an experience based on a user and her schedule, Coplin said.
With links making the World Wide Web go round, most people are neck deep in the link acquisition game, and over the years, it’s gotten pretty ugly. Sure, there are lot of links it will be easy to say goodbye to; cheap directories, site-wide footer...
Afterwards, the internet's growth into a global phenomenon was kick-started by the invention of the World Wide Web by Tim Berners-Lee at the start of the 1990s, but this development built on the existence of TCP/IP, which makes it possible for...
If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. That's the best size to look great on the web and on mobile. Stop overdoing guest posts on low-trafficked sites and trying...
Brands and marketers have been producing content (as per above) long before the when Tim Berners-Lee created the World Wide Web. However, the reality is that in today’s world of converged, connected, and engaged consumerism tactics and strategies...
Tim Berners-Lee first spoke of a Semantic Web at his address at the first World Wide Web Conference in 1994. For instance, using an example that Tim Berners-Lee presented in 2001 in The Semantic Web, for a genealogy system, a rule such as "a wife...
In the modern world of SEO, Google has seemingly taken the stance that pretty much any form of manufactured link isn't ideal. Start looking at how they do things in the world of public relations, not the world of SEO.
On the World Wide Web it's the survival of the fittest. Curate or create content, but get correlated to the topical content of your industry and meet the quality standards to become fit enough to survive the evolving World Wide Web.
Government sites are inherently privileged in the world of search. Digital content – web pages, videos, press releases – can be created or retro-fitted to rank well for each keyword or keyword cluster in the keyword strategy, insuring full...
You have to put yourself in a search engine's shoes and really evaluate whether your content could be considered one of the top 10 resources in the entire world for users whose intent is to find information related to the keyword that you're...
Data is the foundation on which such a web and search world can exist. If we focus on the keyness factor and try to cater to correlate to a wide range of keyword data rather than focusing on the keywords alone in the URLs, titles and descriptions...
Yet, it represents only a fraction of the entire (exponentially growing) world wide web. It’s vitally important to understand that Google does not have access to all content on the world wide web. And given the pace that end users now generate...
The example they use to explain this is the World Cup in soccer vs.rugby. Adding < meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands, soccer, football"> tells Google the article is not about rugby.
He continued, “I’m going to try to answer that question and give you a glimpse into the changing world of internet marketers. Advanced Web Ranking As for free solutions, Google Webmaster Tools leads the pack by a wide margin.
