David is a noted marketing strategist and author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly and the hit book...
Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly and the new book World Wide Rave...
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories" by David Meerman Scott. Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World" by Jill Griffin.
