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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  3. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Be On, a division of AOL (Disclaimer: the author's employer), has released a report that analyzed the video reach and engagement of major sports teams across the world "using its Social Video Equity (SVE)formula, which scores brands across...

  4. 6 Billion Hours of Video Watched on YouTube Each Month

    By partnering with more than 55,000 YouTube channels that collectively represent more than 14 million subscribers and almost 800 million video views, Brian successfully created a YouTube network comprised of one of the most valuable consumer...

  5. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    This video has received more than 1 million views on YouTube and has been shared thousands of times across the net. They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an...