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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a month, according to Compete PRO. But digital marketers can expect to see views being added as a benchmark for success in 2014.

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. Google's response to the evolving multi-device world was a step to better align its advertisers with the future of...

  3. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    While it can round out the profile of your company personae to talk about the charitable things that you’ve done, to brag about industry achievements or to rail against an unpopular local government issue that impacts your audience, you do run the...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  5. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    Advertising revenue per timeline view is defined by Twitter as the average amount of ad revenue per 1,000 timeline views. During the most recently closed quarter, average ad revenue per timeline view in the U.S.came in at $2.17, while the rest of...