A good analogy from the sports world is the team score vs.the box score. For example, a series of contacts that had an original lead source from a keyword like "software solutions" can drive a great deal of SEO and PPC leads, but have an 8 month...
While some would argue it's unhealthy to define any market as a two-horse race (especially in today's fast-changing world), some marketing leaders like to do it to motivate their staff. Following this step my recommendation would be to hold a...
A presentation is a brilliant yet underutilized tool in the world of marketing. Be sure to link all your blog posts in the series to each other and promote it as a content resource on your blog by placing it either under Resources on your blog’s...
In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic authorities with visibility and trust. In today's connected world WOM has been augmented but other opportunities...
The 100 Most Influential People in the World – TIMEYahoo CEO Marissa Mayer (a "pioneer") and Facebook COO Sheryl Sandberg (a "titan") among those who made the list. Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in...
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major...
Foursquare nabs $41m in loans and convertible debt ahead of its big ads push – The Next WebDennis Crowley compares Foursquare to Google, saying it's how people find things in the real world. Knight Foundation-Backed Mobile Sensor Startup Behavio...
Make the world a better place: Offer a scholarship. Google's computers determine the order of our search results using a series of formulas known as algorithms. Dear site owner or webmaster of http://www.example.com/,
As the world prepares to come back to life, it's not just your weary car that needs the salt and gunk washed off. Or invest in online education for your staff members with webinar series from trusted organizations like SEMPO, MarketingProfs or others.
With more than 1 billion smartphone users around the world, a number expected to reach 2 billion by 2015, it's no surprise that mobile search is quickly becoming the number one way users search. On the left panel you have a series of icons (just...
JL: People want to share what's happening and see what's going on in the world, or their world.that behavior is not new, however there has never been a platform to do this in real-time, in public, and at scale before.
The world (to be fair, the universe) of The Hitchhiker's Guide to the Galaxy is complex, chaotic, and often contradictory, with multiple timelines and probability axes colliding in assuredly comic ways," wrote Doodler Sophia Foster-Dimino.
And in the 4G world of mobile, we can watch TV in places once inconceivable. Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not just about TV series but also TV...
The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites these statistics: percent of brands report they now have an online newsroom.percent say they fail to keep news up to date.percent fail...
Despite recording his statistical worst career year, he and the Dodgers won the 1955 World Series over the Yankees. Celebrating what would have been his 94th birthday, Google in honoring Jackie Robinson with his own Google Doodle.
Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content. Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product.
Contrast between colors can make a dull story into an exciting one and conversely can turn the most exciting content in the world into a palette of indiscernible whites and grays if not given proper consideration.
To put things into context, we are competing in a media world. Again, be patient, but when you do start to rank for some of the targeted phrases it's time to pull click-through data out of your analytics and begin making a series of minor tweaks to...
A Google Doodle today celebrates Frank Zamboni, the creator of the standard in ice cleaning and resurfacing for ice rinks the world over. Last summer, they celebrated the Olympics with a series of Olympic Games themed Doodles based on Olympic events.
We live in an online world where users know what they’re looking for and search engines are getting much better at satisfying the user intent through their search results. A good way to do this is by offering free information through email...
