SEO News

World Online Trumps

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  1. Offline and Online Conversions Tracking: Increase Your ROI

    In "Real World Trumps Online in Local Search," I discussed the metrics behind offline conversions, ROI, and call tracking. For quite a few years now, online marketing has been touted as one of the only advertising mediums that can truly track the...

  2. Real World Trumps Online in Local Search

    Marketers don’t always agree on whether online activity trumps offline or vice versa. Sometimes referred to as “closed loop” or conversion tracking, these efforts enable advertisers to track post-click behavior through to online purchase or desired...

  3. Local Search Part 5: Citysearch Brings Local To Searchers & Merchants

    Clearly 1-800-Dentist has a big budget -- but that doesn't mean it always trumps the smaller businesses. We'll cover existing search partnerships Citysearch already has and where it's trying to go, as it occupies a world between general purpose...