SEO News

World Online Engine Optimization

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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. Even in the web-based world we live in, person-to-person interaction on the phone is still...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  5. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Examples of this include the 2009 revolution in Iran when Iranians were able to solicit support in expressing themselves...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    We all know that optimization for search isn't really free. Google Analytics is being used by organizations around the world to drive creativity, innovation, and smarter business decisions. Organic search is not considered a high-value data set in...

  7. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    With that information, you could focus on optimization. Continuing the status quo without any creativity and optimization will yield diminishing returns and/or increasing costs-per-acquisition. To quote Tony Stark, "It’s an imperfect world, but it...

  8. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists. It's true: the world's largest search engine called links in press releases "unnatural...