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  1. Green is the colour of choice for BNP Paribas in France

    The bond component of the structured product is a AAA-rated bond issued by the World Bank to support lending for projects that aim to combat climate change or to help people affected by it. The World Bank has raised more than $6 billion to date...

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. A weekly curated newsletter of articles and news pertaining to finance.

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer Magazine. A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what...