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  1. How to Create a Social Media Friendly Landing Page

    In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific audience you target. But we don't live in an ideal world. Landing page optimization continues to be a growing conundrum for many...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about. If you're reading this, then it's highly unlikely that you avoided hearing about...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    It's similar to a mob boss, who already "taxes" neighborhood businesses, then goes into a shop and threatens to burn the place down if they don't pay the boss more money. If this turns out to be true, users searching for music on YouTube, the world...

  4. Pre-PPC Strategies For Launching a New Product

    You can offer money and gift cards and other consideration in exchange for 20-minute interviews. You can bring those folks to your Facebook page, where you can explain the general concept of your offer and ask for their help in getting it into the...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This system eventually was determined to be too intensive in terms of both resources and money, so a new method was developed. Disclaimer: This information is from a Google patent and may differ in some of its real world application.

  6. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Two more new features are completely unique to Google and when they launch, will surely give other management solutions a run for their money. Drafts & Experiments: Google will allow you to turn your account into Draft mode and set up experiments...