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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. The lessons are in no particular order, but include challenges from starting, running, growing, and automating processes to adding new...

  2. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  3. SEO Is No One-Trick Pony

    In a perfect world, you have enough money (and time) to support both SEO and PPC efforts. We are optimizing towards quality traffic increases and an increase in conversions/money. At the end of the day, if I’m the customer, I want money.

  4. Last-Minute SEO - Here Come the Holidays!

    Find an e-zine where you can write an article, go to networking events in your community, do something good like raise money for charity - whatever avenues you have to reach out to your users in the same space where they might be paying attention...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base. What Can Traditional PR Teach the Digital World About Relationships?

  6. How to Create a Social Media Friendly Landing Page

    In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific audience you target. But we don't live in an ideal world. Landing page optimization continues to be a growing conundrum for many...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about. If you're reading this, then it's highly unlikely that you avoided hearing about...

  8. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    It's similar to a mob boss, who already "taxes" neighborhood businesses, then goes into a shop and threatens to burn the place down if they don't pay the boss more money. If this turns out to be true, users searching for music on YouTube, the world...

  9. Pre-PPC Strategies For Launching a New Product

    You can offer money and gift cards and other consideration in exchange for 20-minute interviews. You can bring those folks to your Facebook page, where you can explain the general concept of your offer and ask for their help in getting it into the...