These installs have made Facebook one of the biggest mobile ad suppliers in the world and are really what's driving mobile revenue," Subramanian adds. Indeed, mobile has quickly become the growth engine for Facebook as desktop ad revenue remained...
Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...
Same thing happens in the world of search. Be careful with them – humor is great when everyone thinks it’s funny, but when it falls flat, well, it can be embarrassing. If you haven’t already, you should check out Bing’s Webmaster Guidelines, the...
So, what are some commonly perpetuated myths that you see about SEO link building in today’s post-Penguin link building world? NP: First of all, when you do a lot of guest posts, and you have your author bio and it’s the same thing over and over...
Well, now that we're in the world of Search+ it’s again important to know how many eyeballs there are on a comparative search term. That change is Search Plus Your World. Being a metrics rock star is definitely a requirement in this new world of...
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. No keywords are selected and the pricing is flat rate. Searchers can become more interactive with ads by watching video, getting coupons, or...
I first experienced it as a student at Stanford in 1994 as “David and Jerry’s Guide to the World Wide Web” — and I’ve been fan ever since. Yahoo reported flat Q2 2012 revenue of $1.22 billion last week, with search revenue falling 1 percent to $461...
Remarkably, Rosebrock has had difficulty breaking into the world of fashion because it is occupied by trendsetters and a clique of tastemakers who eschew anything mainstream. Unlike Superfish, Chic Engine runs a much more limited results set, which...
But it’s also true that traditional journalism sometimes fails to publish “what the world wants to know and share. Joseph Pulitzer caused a similar brouhaha back in 1887 when he recruited Nellie Bly, the famous investigative journalist, to fake...
The face of the analytics world changed for many of the do-it-yourself web analytics software packages last week. Regardless of the company, the data centers hosting you data could be literally anywhere in the world.
The internet is the most powerful tool we have for creating a more open and connected world. The world today needs political leaders who are pro-internet. SOPA) would make the US one of the worst Internet censors in the world -- joining the ranks...
The SEO world often talks about the idea of signals – data points used by search engines to deliver the most relevant results. Flat Fee Pricing – Some ad formats, like Media Ads, charge a flat amount for certain interactions, in this case clicks to...
Once an usher of liberated 21st century communications, today it’s the Christian Laettner of digital media: all the potential in the world, but really just a big disappointment. You think that might be a compelling alternative proposition to the...
You can see the strategy sketched out in the image, which features the fictitious Gear store for outdoor gear but uses a real world example from a major online retailer. When the visitor arrives on the website, possibly driven by PPC ads touting an...
You can do all the keyword research in the world, but if you don’t complement that effort with one to create sound campaign architecture, you may see your campaigns fall flat. Finding the right mix of keywords can certainly be challenging, but once...
It provides a useful and illustrative real-world example of how attribution can positively impact our ROI. The new model allowed the marketer to spend 42 percent more on paid search and earn 34 percent more revenue attributed to paid search, while...
It is the world's largest solar power tower. Currently under construction, when completed, it is expected to be the largest wind farm in the world. For the past 10 years, Google has celebrated Earth Day on our homepages around the world.
As users increasingly rely on tools like Google Maps and Places for information about the world around them, we're working hard to develop products that help local businesses highlight themselves and their offerings.
Couple the geotargeting with books such as: "From Good to Great," "Who Moved My Cheese," and "The World is Flat" among others. If there is no literal "interest" in Facebook's targeting interface some marketers will wipe their hands of the platform...
It doesn't seem like the UK has fully experienced Panda yet -- as many in the SEO world are saying: if you have to ask, it hasn't hit you yet (although there are rumblings here, here, and here). Perhaps your site is just flat out outdated and hasn...
