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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    The remaining links that couldn't be taken down were added to my disavow worksheet. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Download the corresponding Blog SMO Checklist Worksheet to audit your blog. Download the Blog SMO Checklist Worksheet to audit your blog and compare it against competitors. SMO can be applied to blogging, microblogging (social status updates...

  4. Real World Trumps Online in Local Search

    The following is a simple ROI calculation worksheet to help you: Marketers don’t always agree on whether online activity trumps offline or vice versa. To unravel at least part of the conundrum, my firm commissioned comScore networks to study local...

  5. New Search Patents: May 3, 2006 - Microsoft and IBM Dominate with Recent Search Filings

    The system may be implemented as a plug-in module for a spreadsheet application, providing a convenient means for one-off or ongoing analysis of text entries in a worksheet. The strong showing from the two companies is joined by a Yahoo patent on...