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  1. Can Google Correlate Be Used as a PPC Tool?

    Creative Commons Licensed Image courtesy of xkcd.com Google have released a tool that lets us investigate and compare correlations of search volumes across different terms over time. I’m a strong believer that anything that lets me know more about...

  2. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Creative Commons Photo Credit Creative Commons Photo Credit Control over placement on the search engine results pages (SERPs) The second study scrutinized the order-value to see if users coming from paid ads were buying more or less than organic...

  3. Revised Google Book Settlement Addresses Rightsholders Issues

    If an author wants to make a book available for free or under Creative Commons licenses, they are free to do that as well. The amended settlement agreement requires the Book Rights Registry to search for rightsholders who have not yet come forward...

  4. Professor Lawrence Lessig to Keynote at SES Chicago

    He's on the board of the Creative Commons project has served on the board of the Electronic Frontier Foundation. Lawrence Lessig, a Professor of Law at Stanford Law School, will be giving the opening keynote at Search Engine Strategies Chicago on...