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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to help stimulate action or conversion. Despite huge advances in digital marketing, email still often works best for...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. Small businesses should be guided by statistics, which clearly suggest starting with PPC advertising...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. Content Marketing is Bigger than Ever Content marketing will move from buzzword to mature...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The content that finds its way through the complicated maze of devices, social connections, and search algorithms to an individual consumer is only as good as the story it tells. The top down, broadcast advertising model is a relic of the past.

  6. Twitter Speak From @ to Z – Terms & Definitions

    It works well if you want to create different lists for different subject matters or with different groups of friends. Embedding a tweet means that you can take that tweet and put it directly into the content of an article you're writing or put it...