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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    While much of the ground work has been laid for perfecting paid search and how well it works for retailers' customer acquisition goals, the fact of the matter is that retailers still have plenty of opportunities to learn more about their customers...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Deeper insight into reader headline preferences is a good thing for marketers – it means they can discover what works and what doesn't and that knowledge can be leveraged to drive clicks. An often overlooked but critical part of content marketing...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    How DoubleClick Search's Remarketing Feature Works Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't...

  4. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Microsoft has released a statement stating that the program has been suspended: "This action by a vendor is not representative of the way Microsoft works with bloggers or other members of the media. When your social media campaign attracts the...