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  1. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. Facebook recently commissioned a study that showed multiple devices are now an integral...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Measure and report on what content works best and on what page it performs best. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either...

  3. Former Google Employees Launch Adult Entertainment Search Engine

    The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then makes sure that the site hosting the content is trusted. It’s no secret that adult entertainment on the Web...

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Evaluate how the site works on different platforms, the goals of different user types and whether they're being met. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    This works very well with quarterly and annual reports or even one-time studies. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really...