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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting the service they deserved. Budgeting, financing, and measuring profit are all very important...

  2. Know Your Platforms: AdWords vs. AdWords Express

    This option is ideal for small and medium-sized business owners who wear many hats – and working on their businesses’ advertising is an additional role that’s taking up time. AdWords: If you’ve got the time to manage online campaigns – ideally an...

  3. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    Mobilize your PPC ads to reach these shoppers – include store hours, directions, and highlight your Black Friday-specific promotions. Monday is traditionally a working day, so search activity stays strong and rises to an impressive frenzy around 3...