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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It’s been a journey into the depths, remembering every sage piece of advice, every argument and discussion from some of the smartest content strategists, editors, and writers I have had the pleasure of working with.

  2. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  5. 4 Critical Elements of a Successful Content Marketing Team

    Strategists working on content campaigns come in two flavors – content strategists and business strategists. Instead of focusing generally on your website, SEO professionals are focused on pushing influence levers for a number of smaller pieces of...

  6. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    However, it's possible when making thousands of changes throughout the course of a year that some lingering retired messaging may still be rattling around your ad groups. Now is a great time to make sure that anything that is adjusting campaigns...

  7. The Pros and Cons of Big Data Democratization

    Data should be owned and analyzed by specific individuals or groups within their organization, forming a center of excellence. And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working...