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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Strategists working on content campaigns come in two flavors – content strategists and business strategists. Instead of focusing generally on your website, SEO professionals are focused on pushing influence levers for a number of smaller pieces of...

  3. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    However, it's possible when making thousands of changes throughout the course of a year that some lingering retired messaging may still be rattling around your ad groups. Now is a great time to make sure that anything that is adjusting campaigns...

  4. The Pros and Cons of Big Data Democratization

    Data should be owned and analyzed by specific individuals or groups within their organization, forming a center of excellence. And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Nine Bay Area Meetup Groups plan to attend the SES San Francisco networking cocktail reception on Wednesday, Sept.for a collaborative get together with SES attendees, speakers and exhibitors. This will be the first time that this many Meetup Groups...