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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Especially when the web spam team is working on more and more general quality changes, not necessarily things specifically related to web spam, and sometimes general quality people work on things related to web spam, so deciding which one to call...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The PR group tried waiting for the whole thing to blow over, to no avail. Soon, 10 or so moms from the group were discussing ways to spread the word about Lisa's video. She is planning to achieve these goals across different platforms, all working...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Increases bids for the over-30 age group, and removed the under 24 crowd. Often I hear, “Daddy it’s not working! There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Show of hands: who likes working for free? Let's be honest: no one really likes working for free. The concept is to recognize and solve a problem for a targeted group of people within your niche. We have a number of other marketing concerns within...

  8. PPC Management Operations: The Ultimate Guide

    But if you're managing PPC on behalf of a company, a monthly check-in is a must, and can go a long way when you learn about something the client or team is working on that you can assist with. View this at the campaign level down to the ad group...

  9. The Pros and Cons of Big Data Democratization

    Time is better spent studying data within the group than training those outside the group. And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working at small and medium-sized...