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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can the group pages be managed from within the CMS? Group Pages What happens to the syndicated data if we stop working with [VENDOR NAME]? Does [VENDOR NAME] offer group pages? What options exist to vary how locations are ordered and displayed in...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The perception is sometimes that men know more simply because they sound more confident … I think men in general are better at just telling people what they want to hear rather than working with them in a more sympathetic manner.

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    And having worked in the search-quality group, and working at Google for over 13 years, I can say, here's the mental model you need to understand why Google does what it does in the search results. Cutts also says that he wishes webmasters would...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  6. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Especially when the web spam team is working on more and more general quality changes, not necessarily things specifically related to web spam, and sometimes general quality people work on things related to web spam, so deciding which one to call...