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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    They had been working on recovery for more than four months and are up 81 percent since the 9/5 Panda update. And then they spin their wheels working on Panda recovery. I recommend having a test group go through your website with a list of goals to...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. Or it may be applicable to a wider group of people than the...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can the group pages be managed from within the CMS? Group Pages What happens to the syndicated data if we stop working with [VENDOR NAME]? Does [VENDOR NAME] offer group pages? What options exist to vary how locations are ordered and displayed in...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The perception is sometimes that men know more simply because they sound more confident … I think men in general are better at just telling people what they want to hear rather than working with them in a more sympathetic manner.