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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. Or it may be applicable to a wider group of people than the...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can the group pages be managed from within the CMS? Group Pages What happens to the syndicated data if we stop working with [VENDOR NAME]? Does [VENDOR NAME] offer group pages? What options exist to vary how locations are ordered and displayed in...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The perception is sometimes that men know more simply because they sound more confident … I think men in general are better at just telling people what they want to hear rather than working with them in a more sympathetic manner.

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...