Once this happened we began working hard to try and figure out why. One site was worked on is a very high PageRank site (PR8 home page), implying (though not proving) that it was seen as a fairly authoritative site.
And if we're holding ourselves to these standards, why would we build links for websites that suck and are counter to the direction we're working toward? The client gets great links, the linking website's visitors aren't misled and provided a...
You may already have a good idea if you're working with company that's been around for a while, but since we're rebranding, we started from scratch. What's the most important thing you look for on a XXXX company's home page?
A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: A blog post: http://safesoundfamily.com/blog/five-of-the-best-locations-for-home-security-cameras/
A lot of things that used to work that aren't working anymore; things that used to be beneficial are becoming detrimental. But if we're being realistic, you may not be hitting home runs any more. But that's OK, three singles will still bring a...
So email never ends ‐ once you get that one message out the door you're working on the next one that's going out two days later, and the cycle continues. Most brands do not have huge teams of people working on email; rather, it's usually two or...
We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world," he wrote. The firm was reported to be in discussions with...
Jon Cooper: I can't share any specific examples, but one type of egobait that seems to be a home run just because of the time Well, one time I did an article about videos, where I mostly discussed the band OK Go's YouTube success.
Running late on your commute home? Crafty Google, in realization of this, has been working overtime on the most effortless experience possible. In a world where we're distracted by some 30,000+ brand messages per day, effortlessness in the user...
All 13 of the websites Gabe looked at all had heavy use exact match anchor text links aimed at deeper pages (i.e.not just the home page), such as category and subcategory pages: The big difference now is that Penguin is taking a closer look at more...
Go home tonight, grab your preferred beverage, and start segmenting who you think is the Best Of on Twitter. If you're working in the technology space, go read a science blog. You're running around all day, you're battling your email and you're...
It's a sad state of affairs that in some in-house positions, if the SEO has not made a name for themselves within the company, then their voice may not be heard, as the perception is that "well if you were any good, you wouldn't be working here.
Google Crashes Facebook Home’s Easy Updating Party, Now Requires All Play Apps To Be Updated Through The Play Store – TechCrunch"An app downloaded from Google Play may not modify, replace or update its own APK binary code using any method other...
A bank robbery could be used by a home security company to discuss the merits of a reliable security system. In both cases, working in a natural sentence that highlights the company’s position will not be difficult.
After years of working from home, today I work in an office. Working from home is great. Partly due to Mayer’s standing, but also because the idea of being chained to a desk goes against our industry’s “trendier” ideas of what constitutes a...
Unfortunately, you're going to have to make a real effort to change yourself and your working habits. Working in an agency, I reckon this saves me at least an hour a week. Pocket is a useful tool that allows you to easily store interesting articles...
To illustrate the practice of competitive benchmarking, let’s look at an example from the perspective of one of the leaders in the Home Furnishings cor category, Pottery Barn. Bed, Bath s first SERP placement on 35,711 keyword terms, suggesting...
Examine What’s Already Working in Your Industry What do your competitors emphasize on their home page? What follows are some tips on the things you must consider prior to doing anything to your existing site.
The recent uproar over Yahoo disallowing working from home is a step back for women, and we need to keep pushing against family-unfriendly policies in the workplace. Kroeske told Zila that when she got in her position that she was expecting Zila to...
This rollercoaster of emotions might sound familiar if you’re working on the design or redesign of a website or blog. Every Page is a Home Page Given today’s search and social influence, chances are your actual home page isn’t the main gate into...
