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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: A blog post: http://safesoundfamily.com/blog/five-of-the-best-locations-for-home-security-cameras/

  2. SEO Game Change: Are You Setting the Right Expectations?

    A lot of things that used to work that aren't working anymore; things that used to be beneficial are becoming detrimental. But if we're being realistic, you may not be hitting home runs any more. But that's OK, three singles will still bring a...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So email never ends ‐ once you get that one message out the door you're working on the next one that's going out two days later, and the cycle continues. Most brands do not have huge teams of people working on email; rather, it's usually two or...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    Unfortunately, you're going to have to make a real effort to change yourself and your working habits. Working in an agency, I reckon this saves me at least an hour a week. Pocket is a useful tool that allows you to easily store interesting articles...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    The recent uproar over Yahoo disallowing working from home is a step back for women, and we need to keep pushing against family-unfriendly policies in the workplace. Kroeske told Zila that when she got in her position that she was expecting Zila to...