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  1. 14 Tips on How to Become a More Efficient SEO Professional

    Unfortunately, you're going to have to make a real effort to change yourself and your working habits. Working in an agency, I reckon this saves me at least an hour a week. Pocket is a useful tool that allows you to easily store interesting articles...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    The recent uproar over Yahoo disallowing working from home is a step back for women, and we need to keep pushing against family-unfriendly policies in the workplace. Kroeske told Zila that when she got in her position that she was expecting Zila to...

  3. SEO Fail! 10 Most Commonly Overused Website Techniques

    People want to do what they came for, to get info, perhaps buy, and go home – same as if they were in your real world store. I was speaking at an internationally recognized conference in Austin, when someone from a Fortune 100 came up to me to ask...

  4. How to Create ‘Passion Pieces’ That Inspire People to Link

    I love the quote on their home page: Again, the home page leaves you in no doubt what to expect from this small Scottish Company with a mission: Right on the home page, the first words you find are: Find out what they love most about working with...

  5. Putting Search in Focus: Trends to Watch in 2013

    Hopefully, you’re attending a conference (and spending the money to get there) to hear or see something that you couldn’t on YouTube at home. Content will continue to evolve, and the best search marketers will always be working on the next wave...