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Workflow Management

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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Jerry Dischler, Google's vice president of AdWords Product Management, announced four enterprise-class tools to improve workflow, reporting, and optimization in AdWords: Interestingly, two of these new features add powerful, enterprise-level...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Finally, Google will offer enterprise-class workflow, reporting, and optimization tools for AdWords. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about...

  3. Top 5 Reasons Against Implementing a Tag Management Solution

    However, tag management offers full workflow for testing changes on live sites to ensure compatibility. My last article provided the top five arguments for implementing a tag management solution. Why pay for a tag management solution when [insert...

  4. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    The ability to see paid search, display and social marketing data, for example, in a single dashboard and with detailed reporting creates huge workflow efficiencies, as marketers only need to log into, and understand in detail how to use, a single...

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    In your role, you report to either upper management in-house or to stakeholders on the client side, with essential job areas such as setting goals, talking strategies, getting buy-in, communicating results, and prioritizing workflow applying to both.