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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Having a well-documented, simple step-by-step workflow is a big part of training content creators to be optimizers. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    I find that identifying which individuals, committees, etc.need to be involved helps streamline workflow and fortifies support for getting the job done. Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Workflow and Moderation What workflow management and moderation tools does [VENDOR NAME] offer? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Finally, Google will offer enterprise-class workflow, reporting, and optimization tools for AdWords. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Organizations that can mirror and adapt to a new SEO workflow stand to benefit at the expense of their competitors. In 2014 we'll see a new content and page-centric SEO workflow form the backbone of, what I like to call, a new "Secure Search...

  7. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply entering a destination URL to their app on Apple's App...