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Workflow

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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Jerry Dischler, Google's vice president of AdWords Product Management, announced four enterprise-class tools to improve workflow, reporting, and optimization in AdWords: Google announced a number of new AdWords features and enhancements this...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Finally, Google will offer enterprise-class workflow, reporting, and optimization tools for AdWords. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Organizations that can mirror and adapt to a new SEO workflow stand to benefit at the expense of their competitors. In 2014 we'll see a new content and page-centric SEO workflow form the backbone of, what I like to call, a new "Secure Search...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply entering a destination URL to their app on Apple's App...

  5. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    Best of all, you won’t need to change your existing lead generation workflow—you can feed lead data into your existing marketing automation or CRM system, such as Salesforce.com or other software. Select advertisers can now build their email...

  6. Top 5 Reasons Against Implementing a Tag Management Solution

    However, tag management offers full workflow for testing changes on live sites to ensure compatibility. My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in...

  7. SEO Diagnostics: Urgent & Preventive Care

    Promote an effective workflow to be able to treat issues in such emergencies. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can...