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  1. Dissecting Moz's 2013 Search Engine Ranking Factors

    Here are the basics of the correlation phase of the study: Some of the findings in the correlation study surprise me quite a lot, making me take a very critical look at the methodology. My opinion: Like any correlation study, take the findings with...

  2. Leveraging Twitter & Facebook Ads at #SESChi

    He manages both Facebook and Twitter campaigns for clients and has been featured in a successful social ads case study by Twitter itself. Thursday, November 15th, the two will share their experience, case studies, and best practices with SES...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Immediately, a number of issues pop off the page when reading the BBC’s case study, as told to them by social media marketing consultant Michael Tinmouth. If the BBC wanted to conduct a study, they should have sought the expertise of a large...