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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Examples we found were Tiffany , ©, ®) may be required only for legal reasons, but they seem to have a dramatic impact on consumer perception of your paid search ad, improving click-through rates by nearly 90 percent in our study!

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Temporary recoveries can happen (as I documented in a recent case study). I’ve seen this scenario many times during my Panda work (to various levels). I’ve seen the use of heavy pagination a lot during Panda work (and I’ve seen a serious uptick in...

  3. Native Advertising for Small Business: The Missing Link?

    According to a July 2014 study by BIA/Kelsey, only 20 percent of small businesses are using promoted posts. Those few small businesses that are using promoted posts are seeing them work, too. Native advertising is the missing link in a small...

  4. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. These methodologies are essentially irrelevant on the mobile Web, as they don’t work...

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    This is clear evidence that Google is much further down the path with this type of work than either Apple or Cortana," says the study. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing...

  6. The Evolution of SERPs and User Behaviors

    I highly recommend downloading the whole study, but here are the highlights: Users are much more research-driven than they were in 2005, and they want to see all options as fast as possible — about 1.17 seconds viewing each listing, according to...

  7. SEO Is No One-Trick Pony

    One such case study that was developed was this piece by Robin Swire on Moz.com. Alongside of this, you’ll want to develop and submit an XML sitemap and work on internal linking. When you’re creating content correctly, you are creating content that...

  8. Social Customer Service Secrets to Avoid Negative Search Results

    According to a recent study, 72 percent of customers tweeting complaints to a brand expect a response time of less than an hour. This underlines a study by helpscout pointing to the fact that many companies think they are delivering superior...

  9. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story Following the above example, rather than focusing on hundreds of guest post links, some which will work and others which will set you back, test putting that effort into bigger projects...