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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    As an SEO or marketing team, "one of the key things is that you are going to have to work very closely with the IT and development teams," Yu said. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    A quick study of a few examples suggests "no": We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    According to the study, video helps businesses connect with their customers and leaves consumers with a positive impression of their brand: percent of respondents agree that watching video content produced by businesses leaves them with a positive...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? Teach your PR and content marketing department to work as reporters, act like...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. If these devices don’t work well for your campaigns, just remove them totally. Our Audience Was Clearly Defined

  6. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    The study looked at what other social networks marketers are on aside from Twitter; Instagram and YouTube came in at a tie at 45 percent: When it comes to the most influential marketers amongst marketers, the study showed the following profiles...

  7. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    And in a study that Eric Enge did last month, he found the same thing, that Facebook likes and shares don't impact search rankings. But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83 percent willing to try the brand themselves according to a study conducted by the Internet Advertising Bureau.

  9. 8 Tips for Building Your Internal Content Marketing Strategy

    Have you published an interesting case study that would make a great infographic? Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but...