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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. You might remember another study back in June 2013 from Custora...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    It also mentions some of the problems that the company has encountered and also cites and links to a study the company has undertaken to counteract the problem. Every market has its public relations superstars – companies both large and small who...

  3. EU Commissioner Hints at YouTube Probe After Google Investigation

    The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust investigation into Google, he might follow it with a YouTube study. The firm could face any number of investigations, and Almunia said that it...

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    As an SEO or marketing team, "one of the key things is that you are going to have to work very closely with the IT and development teams," Yu said. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data...

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    A quick study of a few examples suggests "no": We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    According to the study, video helps businesses connect with their customers and leaves consumers with a positive impression of their brand: percent of respondents agree that watching video content produced by businesses leaves them with a positive...

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? Teach your PR and content marketing department to work as reporters, act like...

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. If these devices don’t work well for your campaigns, just remove them totally. Our Audience Was Clearly Defined