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  1. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    The challenge is working on finding the right balance of promotional strategies that will yield the most effective results. Your Personal and Public Life are the Same Online What you choose to put out about yourself online reflects on every facet...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    As women we all need to continue fighting for flexible workplaces and work/life balance,” Mackey said. Another challenge for women: finding the right balance, Mackey said. Finding that balance between being feminine and authoritative is not always...

  3. Tips for Marketing a Sales Call & Free Sample

    You need exquisite presence, you must be a great listener, and you must balance your business needs with the goals and needs of your prospect. Just like a warm tidbit in a paper cup at the end of a supermarket aisle, a taste of something that makes...

  4. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Achieve Work/Life Balance There is life beyond your marketing department. Trying to do everything can be destructive to your team's efficiency and work flow. This will make you a better marketer and engrain agility in your work behavior.

  5. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    I know I already have an expensive pair of New Balance 990s, but since reading Born to Run I don’t want to wear them. Rowling writes, “I saw Quirrell as a gifted but delicate boy, who would probably have been teased for his timidity and nerves...

  6. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    However, all of these groups are going to have to work together to find a better balance between privacy and the data collection required to offer the user experience people have come to expect. As search marketers, we’re constantly trying to find...

  7. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    And as various muscles are exerted along with displays of strength, agility and balance at the games, similar mental exercises will be taking place at SES London from Feb.to 24. Facebook isn’t just a fact of life these days – it's a huge fact of PR...