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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    If you aren't familiar with how human raters work, a quick refresher here: Forums with experts on particular topics "ranging from sewing to car repair to do-it-yourself home improvement projects. Version 5.0 of the handbook is dated March 2014, and...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Talk to them in their natural work or home environment. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a...