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  1. Writing Your Way to the Top of Search and Social Results

    As brands morph into news publishing-like models, it’s important to take note of what types of content work best on news sites. Or you could be writing for Stay-at-Home Dad David who has five minutes to get his java fix refill before the after...

  2. FSB warns of spillovers from new bank structures

    The Volcker rule permits proprietary trading of government bonds by a retail bank, but only US government bonds and the home-country's bonds of a foreign subsidiary operating in the US. The FSB plans to work with the International Monetary Fund and...

  3. Japan FSA: cross-border recognition process too slow

    Moves by European and US regulators to recognise third-country regulations have been slow and lack transparency and there has been little evidence of the 2013 G-20 commitment to pay deference to home country supervisors actually being implemented...

  4. SEO Is No One-Trick Pony

    Put all of this together in a spreadsheet and analyze the opportunity (and the opportunity cost/work) to get a sense for what the project is going to look like. And, in some cases, that "one thing" was the fact that their title tags were absolutely...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. As we work in the weeds on a daily basis, it can be surprising to find the number...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    They send customers who have booked a trip a link to 27 Things to Do Before Leaving Home. Customer Threats Never Work If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or...