Thankfully, after some initial recovery I’m fully able to do all I need to at home and at work, though my voice is softer than before. Google CEO Larry Page has finally confirmed the health issues surrounding his loss of voice which has prevented...
Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. Some tools do it for you (Link Research Tools lets you categorize each anchor and will report the percentages) but if you...
Work within your specific business community as well as the Pinterest community at large by sharing, following, and repinning their images. For example, a home furnishings store may have a community of professional interior decorators as well as...
Go home tonight, grab your preferred beverage, and start segmenting who you think is the Best Of on Twitter. By scheduling and spreading out your updates you can add value and get work done at the same time.
Or a podcast that one person wants to hear on their commute to work might also work as an e-book for those stay-at-home readers who want a rich source of reference. According to Lee Odden, author of the book "Optimize": “When a SEO and content...
The in-house SEO needs to make sure to be as involved in the selection process as possible, to ensure that the agency / consultant hired is someone who knows what they're doing and that it's someone they can work with.
One of my clients had a hacker break into his network and steal his social security number, home and office addresses and phone numbers, and credit card numbers and expiration dates, all unbeknownst to him.
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
Our home page has a live feed of our Instagram account, YouTube channel, and a Twitter list feed. Our Work page features a comprehensive timeline with images and video to boot. Launching a new website isn't just about updating your CMS and content...
It isn't comfortable to access arts and entertainment information at work with co-workers or a boss nearby, but it is very comfortable to do so at home, possibly as a second screen to a feature film. Content strategy is all about matching visitor...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. Where and how you consume news, interact and engage with information, people and calls to action is likely influenced by whether you're...
Google+ Hangouts work wonderfully for businesses that work with international clients because you can chat with so many different people at once. It goes with you wherever you have the Internet and a computer, so you can host a Hangout at home or...
Facebook Home, an app and series of core services integrated into select Android devices, will be preloaded on the HTC First, a new smartphone that AT Zuckerberg said. He describes Home as a “family of apps” that can be installed to take over the...
The content you create must "work" toward your overall SEO strategy. Every site and every vertical is different so I wouldn't tell someone selling nursing home services that they need a cool infographic.
Created in partnership with legendary improv comedians from Chicago's Second City Communications, the Levity Algorithm is carefully tuned to help you spice up even the most boring of work days," reads the Google Enterprise blog post.
Serve the reader’s desire for news, facts and opinion – but use that opportunity for a branded mention and a link (yes, it is still OK to get a link when you work for it). A bank robbery could be used by a home security company to discuss the...
Upper funnel brand work: Measure top of the funnel metrics as you would with other branding campaigns Interactivity with your home. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone...
After years of working from home, today I work in an office. It’s important in helping employees differentiate “work” from “home” and it helps employees to not feel like an indentured servant when their boss sends them things to tackle regardless...
If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO. It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with...
A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search from home. It's been re-imagined for many screens, making ads simpler in the contextual world we live in today, yet providing the right reporting...
