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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Do as much work as you can yourself or with contractors before you hire employees. If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality employees, because the people you hire will be...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    More than denigrating wannabe UX designers, my intent is to help you hire a more qualified UX professional and achieve real UX successes. The good candidate can describe why certain approaches may or may not work for your particular users and domain.

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Hire the right people," Beal said. Whether you do it yourself or hire someone, keep focus on building reputation," Beal said. You have to work hard at it, Beal said. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. Teach your PR and content marketing department to work as reporters, act like journalists. Content marketing is all the rage today, but did you know the greatest...

  5. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. The best writers understand your business and are able to produce consistently good work for your...

  6. 7 Reasons Your Blog Sucks & How to Fix It

    Hire someone who can write. How to fix it: Sure, work in a ratio of informational, keyword-driven topics for your blog, but don’t go overboard. Don’t worry. Even if your blog does indeed suck, you can still salvage it and transform it into a leader...