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  1. How to Work When Nothing Seems to Work

    Force the client into accepting a single solution; intimidation doesn’t build trust Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on parallel paths and resonate from different business...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Of course, not everyone will use these UX elements and they require developing server-side logic that can force the state via URL elements and presenting this to the user. This is also the most work, of course, as code needs to be written for each...

  3. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    If you know times of day, days of week, locations, or devices don't work, then don't force them into your plan. While most people by now have adapted to the new workflow and reports, surprisingly many marketers and advertisers have failed to change...

  4. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Noindex, follow": If your goal is to optimize crawl budget and keep duplicates or pagination out of the index, use brute force and block Googlebot via robots "noindex, follow" meta directive. If budget is an issue, prioritize and get fresh content...