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  1. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    If you know times of day, days of week, locations, or devices don't work, then don't force them into your plan. While most people by now have adapted to the new workflow and reports, surprisingly many marketers and advertisers have failed to change...

  2. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Noindex, follow": If your goal is to optimize crawl budget and keep duplicates or pagination out of the index, use brute force and block Googlebot via robots "noindex, follow" meta directive. If budget is an issue, prioritize and get fresh content...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    There has been plenty of speculation, running wildly from "the NSA told them to" to "they did it to force people to buy more AdWords ads! Sometimes guestimating can work if you have a suspicion as to why people are landing on a specific page on...

  4. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    What are they suggesting – that they will force Apple users whose privacy was violated to pay to travel to California to take action when they offer a service in this country on a .co.uk site? Our letter to the Information Commissioner conveyed our...