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  1. Using Analytical Analysis to Help Improve Conversions

    User Flow Now that we have a general understanding of overarching user flow behaviors of our converters vs.non-converters, we can likely start coming up with a little more insight on where we may be able to improve our conversation optimization...

  2. People: TD Bank bags Scotia Capital structuring team

    Within GECD, a new business line has been created that includes structured equities and flow, to be headed by Nicolas Marque. Dan Petherick, Emea equity derivatives flow sales, has left Citi for Societe Generale, along with several other members of...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the lead flow – or strategic insight – of which its capable. It didn’t work for me.

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    Design creation follows this task flow. A seasoned UX expert is adept at reengineering the users' task flow to produce a more efficient flow. Task analysis is a key function of the problem definition phase and results in an optimized task analysis...

  5. Mobile Advertising Measurement: Winning the Long Game

    Registrations rates can also provide you with insight into the flow or “ease of use” of your app. As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving...

  6. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. Ultimately, you're looking to create a flow of content that has peaks and troughs and it is...