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  1. Mobile Advertising Measurement: Winning the Long Game

    Registrations rates can also provide you with insight into the flow or “ease of use” of your app. As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving...

  2. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. Ultimately, you're looking to create a flow of content that has peaks and troughs and it is...