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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal customer. You have to work hard at it, Beal said. Reputation management expert Andy Beal, chief...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Maybe you can do it by hand monthly, but that is a lot of work. There is no short-cut to driving more profit, you still have to out-work your competition. Those who are constantly working on gaining a competitive edge with tools and research plus...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. In my 25 years of experience on over 250 projects, not one single product has been...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A personalized experience for your customer is the next stage of marketing reinvention. The capacity to deliver a personalized experience to the customer based on a brand's understanding of who that customer is, what device they are on, and where...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    If you work at The New York Times, you may even get your Twitter handle in your byline. This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done).

  7. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Their education and experience level is clearly higher than that of a 5th or 8th grader. Talk to them in their natural work or home environment. For example, since blog software was first invented, I have heard many search engine optimization (SEO...

  8. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    It's important to recognize how far your work has come without losing sight of where you want it to go. It is a declaration of the policies and aims that I work with and those that define the context under which I make all marketing decisions.