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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve seen this scenario many times during my Panda work (to various levels). Not only does this completely interrupt the user experience, but you are sending users to a different url automatically. This isn’t as much deception as it is just a...

  2. SEO Is No One-Trick Pony

    Alongside of this, you’ll want to develop and submit an XML sitemap and work on internal linking. When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the...

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Once a shopper lands on a website from organic search, it's the shopping experience that keeps them there. In fact, 60 percent of U.K.consumers feel that online shopping is an even more personal experience than shopping in the store, according to...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base. Keep in mind, you must really consider if this is what your desired...

  5. How to Work When Nothing Seems to Work

    While either type of situation can be a very frustrating experience, it’s important to not assume any one person is to blame. Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving...

  6. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the quality and relevance of which data to display in the snippet. Just like Google's Knowledge Graph "cards" - the...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Links from unrelated sites only work if the content on the page that provides the link is directly related to the content on your webpage that receives the link. When a user clicks on any of these sites, she is taken to the same linked site in...

  8. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The challenge is the translation and prioritization of that work. It means having to work harder to stand out. Those creating them are drawing on countless years of experience and audience understanding and the process of pulling them together is...