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  1. How to Create a Social Media Friendly Landing Page

    For mobile forms, check boxes and radio buttons work far better than drop down lists. What has been your experience with landing pages for your social audience? What didn't work? We love them for browsing, but is there something we could do to get...

  2. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. Those who have already tested the functionality say Marin has improved the customer experience. We expect the integration to provide further efficiencies and...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The good candidate can describe why certain approaches may or may not work for your...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. But often that's easier said than done, especially if you run an...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Keep the things that work, and discard the tactics that don't. Let's face it: many of the new ideas you bring will not work, and that's OK. But through this process you will grow as a campaign manager as you expand your knowledge and experience.

  6. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You enter the restaurant and immediately notice the place needs some work. During my Panda work over the years, I’ve found that some webmasters are simply too close to their websites to understand how typical users feel about their content, their...